ITV I’m A Celebrity bosses ‘make major change’ which will please many viewers

The hit ITV reality show is days away from a return, with 10 new famous faces heading to Australia

I'm A Celebrity hosts Ant McPartlin and Dec Donnelly

I’m A Celebrity hosts Ant McPartlin and Dec Donnelly

I’m A Celebrity… Get Me Out of Here are said to be making a ‘major change’ which will likely please many viewers.

The hit ITV reality show is days away from a return, with the 2025 series launch show set to air this Sunday night (November 16) at 9pm.

Ant McPartlin and Dec Donnelly will be back as hosts of the show, which once again returns to the Australian jungle with 10 new famous faces heading into camp – including model Kelly Brook, former footballer Alex Scott, and TV star Jack Osbourne.

Now, with the new series fast approaching, it’s been reported that I’m a Celebrity bosses are clamping down on celebrities doing repeated trials and hogging the limelight in a major rule shake-up.

The Mirror has reported that contestants will now no longer be able to do more than two Bushtucker trials in a row. Insiders claim it gives more celebs the chance to shine on the show and endear themselves to the public.

But it also comes after a row last year over Dean McCullough, who was voted to do a total of seven Bushtucker Trials, two of which he ended early.

Even Ant was seen expressing his frustration with the BBC Radio 1 star repeatedly being put up for trial, saying during last year’s series: “Who’s still voting for Dean, I don’t get it.”

At the time, some fans were convinced he was faking his tears to ensure he was repeatedly voted for by the public. Dean later insisted his tears were “100 per cent real.”

Reform leader Nigel Farage, who took part in 2023, has previously lamented how those doing challenges got “25 percent of the airtime”.

The rule change will also effectively prevent the public targeting certain celebrities as much as before. Stars such as Helen Flanagan and Gilliam McKeith were repeatedly picked on by viewers who were keen to see them suffer in trials.

Viewers will be unable to vote for that person for a third consecutive day, but then the system will be “reset” allowing that person to be voted for again.

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The 2025 I’m A Celebrity line-up

A source told the publication: “Celebrities all want the opportunity to take on a Bushtucker Trial and bring home stars for camp. Viewers would much prefer to see different celebrities take on the iconic Bushtucker Trials as opposed to the same person every day.”

Bosses are said to be keen for more contestants to shine in the camp, and have taken on feedback from previous celebs on the show who want the trials to be spread more evenly.

A source added: “This is a great move for fans of the show so we don’t see the same faces doing the trials, as well as uncovering new favourites. Plus it’s a win-win for the celebs too, who are keen for more chances to get their personalities across.”

Other celebs flying Down Under include Emmerdale’s Lisa Riley, YouTuber Morgan Burtwistle, known as Angry Ginge, former EastEnders actress Shona McGarty, comedian Ruby Wax. They are to be joined by comedia Eddie Kadi, rapper Aitch, singer Martin Kemp

As mentioned Ant and Dec are returning to host the hit series, which is now in its 25th year. A source close to the show said: “Producers are expected to pull out the stops to ensure the 25th series is the most memorable yet.”