Stacey Solomon risks it all as she makes brave solo move away from husband Joe Swash
Loose Women panellist Stacey Solomon has announced she is launching her own perfume line, which is named after her two daughters, Rose and Belle

Stacey Solomon risks it all as she makes brave solo move away from husband Joe Swash(Image: Kate Green/Getty Images)
Mum-of-five Stacey Solomon has opened up about the trepidation she feels unveiling her solo ventures to her fans, with one particularly touching project named in honour of her daughters, Rose and Belle.
The Loose Women, 35, panelist and Sort Your Life Out star is embarking on her most intimate endeavour yet, a journey she’s taken without the involvement of her other half, Joe Swash, aged 43.
The mum-of-five took to Instagram to post a clip where she’s seen sketching a perfume bottle, announcing the debut of her own fragrance line. In an emotional message, the ITV I’m A Celebrity… Get Me Out Of Here! alum expressed: “I’ve made space in my life to follow a dream of mine and create something special that hopefully you will love and will live on forever through my children.”
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She added: “I’m so overwhelmed with the feeling of excitement and fear as I step into a world which I can only say is bloody scary but also thrilling. This is a long time coming mostly because I haven’t had the confidence more than anything. But not anymore.”

Stacey is risking it all in her new career venture(Image: Stacey Solomon Instagram)
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During the video, she revealed: “First things first, it is a perfume, it’s just one perfume I’m launching. I’m really, really excited about it. I am also super nervous about it because I’ve let go of a lot of things this year that are guaranteed income that I won’t have next year. And none of this project is guaranteed to be successful in any way, so it feels like a massive risk and is scary.”
Stacey’s goal was to craft a scent that strikes the perfect balance between affordability and luxury, and she’s dedicated considerable effort to make it happen.
“When I say I’ve been through hundreds of formulas I’m not exaggerating. Two of the ingredients in the final formula are Tuberose and Amber,” she revealed about the final product.
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She didn’t waste time expressing her gratitude to her fans who have stood by her throughout her journey. “You have literally changed my life,” an emotional Stacey confessed, adding: “I get to live dreams of mine that, when I was growing up, they were… not even dreams of mine, they weren’t even on my radar of dreams because I realised just how far away that was.”
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