Why Did Lorraine Kelly Suddenly Decide To “Expose Everything”? The Hidden Sacrifice Behind Her Choice Leaves Everyone STUNNED

Lorraine Kelly has stripped off for a new breast cancer campaign (Image: Ken McKay )

Lorraine Kelly has stripped down to her birthday suit in a glamorous new photoshoot for a very important campaign. On Wednesday (October 1), the 65-year-old Scott shared a snap from her ITV studios covering her chest with nothing but a pair of iced buns. But she wasn’t the only star baring all, with the brunette beauty chuckling away alongside nine other women in the same pose.

The saucy shoot is all for a good cause: The veteran presenter is promoting the new National Check Your Boobs Day, which will take place annually on October 1. The snap was taken by photographer Sally Mais, who is a breast cancer survivor.

Lorraine said the new campaign aims to provide a “crucial reminder” to women to make self-checking a regular monthly habit. It’s estimated that one in seven women in the UK will be diagnosed with breast cancer during their lifetime, according to Breast Cancer UK.

The broadcaster declared that this is one of the things she is most proud of throughout her four-decade career. Speaking about the campaign, she gushed: “Every year the campaign just gets bigger and bigger, and I am so proud of the work we’ve done and the lives we’ve helped to save.

“Launching Britain’s first ever National Check Your Boobs Day is a huge step forward and will hopefully be a crucial reminder for everyone to prioritise their breast health. This is something that truly matters to me, and I’m so grateful for all the support we receive from the public and our partners to get this vital message out there.”

Lorraine and the Change+ Check team are asking for an official endorsement from the Prime Minister to establish the day on the national calendar. They aim to provide the public with clear, actionable information on how to carry out self-checks at home and spot early signs of breast cancer. Early detection is crucial for better treatment and saving lives.

The broadcaster has been a key advocate for the cause since it was founded in 2019 (Image: Ken McKay/ITV/Shutterstock)

The Minister for Public Health and Prevention, Ashley Dalton, said of the campaign: “It’s so incredibly important to check for the signs of breast cancer because we know early diagnosis leads to better outcomes.

“The Change+ Check campaign is a brilliant way for people out and about shopping on their local high street to quickly check themselves as they get changed, knowing the advice is accurate and officially supporting the NHS.”

Change+ Check was founded in 2019 by Lorraine and Helen Addis MBE, producer of the Lorraine show. The campaign aims to destigmatise conversations about breast cancer.

Over the past seven years, more than 100 women and one man have contacted the show to report that they have received a breast cancer diagnosis as a result of seeing the campaign.