Ant & Dec Take On New Roles as Bakery Bosses—All While Filming Their Latest TV Show!

TV icons Ant & Dec are proving they can do more than just entertain—they’re now running a bakery business, too! The beloved presenting duo recently became shareholders and co-owners of The Northern Dough Co., a Lancashire-based frozen bakery company. But what’s even more impressive? They’re juggling their new business responsibilities while still filming their latest hit show.

Ant and Dec are now bakery bosses

From TV Studios to the Bakery Boardroom

Despite their busy schedule on set, Ant & Dec have dived headfirst into their new business venture. The pair are working closely with founders Amy and Chris Cheadle, not only investing in the company but also helping to create and develop new products. Their hands-on approach includes starring in the company’s new “Taste Mates” ad campaign, where they cook up delicious dishes—sometimes in their boxer shorts!

Ant shared, “I love making pizzas at home with my family and was already using Northern Dough Co when we started talking with Amy & Chris. We have some great ideas on how we can expand the business, and it’s very exciting!”

Dec added, “We love the ethos of celebrating the joy of eating at home and bringing people together. Whether it’s a pizza party or a night in front of the telly, everyone can get stuck in and make delicious pizzas.”

Balancing Business and Showbiz

Even while filming their latest TV show, Ant & Dec are fully involved in the bakery’s operations. They’re using their downtime between takes to brainstorm new product ideas and shoot fun promotional content for the brand. Their commitment to both the company and their TV careers shows just how dedicated they are to making The Northern Dough Co. a household name.

Amy and Chris Cheadle, the founders, said, “It’s not every day Ant & Dec’s team gets in touch, but from our first meeting, it was clear how well their values matched ours. We’re excited to grow together!”

What’s Next for Ant & Dec?

With their trademark humor and energy, Ant & Dec are bringing fresh ideas to the bakery world—without missing a beat in their TV careers. Fans can expect more fun videos, new products, and maybe even a few surprises as the duo settles into their new roles as bakery bosses.

Stay tuned for more updates as Ant & Dec continue to rise—both on screen and in the bakery business!