Meghan Markle warned over one thing after ‘silly’ As Ever announcement

EXCLUSIVE: Meghan Markle was given a dire warning over being “taken seriously” after her latest announcement.

Meghan Markle was blasted by an expert (Image: Getty)

Meghan Markle was warned that she needs to “stop reacting and start leading” in order for her lifestyle brand, As Ever, to be taken seriously in the business industry, a PR expert told the Express. The Duchess of Sussex made a series of contradicting comments earlier this month regarding restocking her now sold-out items and when new products were due to drop.

As Ever launched its first collection featuring eight items back in March, but everything sold out within 30 minutes. After a period of silence, Meghan made a cryptic comment about “stepping back” and taking time to reassess the brand’s future.

She told Fast Company earlier this month that instead of restocking, she wanted to “take a step back, gather data and figure out what As Ever could be” and that she plans on announcing new products in early 2026.

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A few dates later, in a bonus episode of her podcast, Confessions of a Female Founder, the Duchess told guest Tina Knowles that she wanted to put a “pause” on her brand until everything was “stable”.

She said: “I’m looking at it, saying, just pause. That happened. Let’s wait until we are completely stable, and we have everything we need.”

But in a bombshell announcement hours after she made the comment, she announced on her brand’s Instagram account that As Ever would be restocking some of the sold-out products and releasing new ones this month.

Now a PR expert criticised the duchess for not having a “clear rollout plan” and urged her to treat her audience like “intelligent consumers, not just fans who’ll buy anything with her name on it.