EXCLUSIVE: Strictly’s Tess Daly and Claudia Winkleman’s decision to exit the BBC show would not have been an easy one.

Strictly’s Claudia and Tess made the right decision to leave (Image: Getty)
Strictly Come Dancing hosts Claudia Winkleman and Tess Daly announced their decision to leave the BBC show on Thursday (October 23). The pair have been on the series for 21 years and after the surprising announcement, viewers have made it clear that they’re devastated to hear the news. But after a shocking number of scandals surrounding the show in recent year, PRs aren’t entirely surprised to hear the pair are leaving.
Pam Lyddon of Bright Star Digital PR spoke exclusively to Express.co.uk to share her insight on their exit: “From a PR perspective, I think they are leaving at just the right time. Claudia and Tess are the kind of people who fit family shows, they can’t be the kind of hosts who are associated with these scandals. I would have said to them, ‘this is the perfect time to go, with 21 years’.” She added: “It’s too hot now, there’s too much scandal.”

Tess and Claudia announced their exit in a joint statement (Image: BBC)
Pam explained that there are uncontrollable leaks that are present throughout the show, such as discovering who has been eliminated from the competition each week. She added: “The show has got so big, Claudia and Tess need to make that decision, do we want to be associated with all of this scandal, or do we want to move on?”
However, she did say that despite thinking that Claudia and Tess will be taking a step back to protect their image, there will be a lot of other celebrities who throw their hat in the ring.
She added that some people “won’t care” about the scandals, noting that celebrities she’s expecting to attempt to get the job will be Holly Willoughby, Paddy McGuinness and AJ Odudu, and even Pete Wicks.
Pam concluded: “It will be the hottest job in telly, but for Claudia and Tess, it’s the right time to end it.”
In a joint statement, Claudia and Tess confirmed their exit on Instagram, writing: “We have loved working as a duo and hosting Strictly has been an absolute dream. We were always going to leave together and now feels like the right time.
“We will have the greatest rest of this amazing series and we just want to say an enormous thank you to the BBC and to every single person who works on the show.
“They’re the most brilliant team and we’ll miss them every day. We will cry when we say the last “keep dancing” but we will continue to say it to each other. Just possibly in tracksuit bottoms at home while holding some pizza.”
Tributes have flooded in as fans, co-stars and friends have shared their shock about the pair leaving the series, their final stint on the show will be the Christmas Special.
Invalid email
We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy
News
“Apologize to my daughter—right now,” a furious father demanded after a teacher dismissed him as “just a Marine.” Moments later, he walked into the school with his loyal K9 partner — and what happened next left the entire classroom speechless.
“Apologize to my daughter—right now,” a furious father demanded after a teacher dismissed him as “just a Marine.” Moments later, he walked into the school with his loyal K9 partner — and what happened next left the entire classroom speechless….
A Husband Locked His Pregnant Wife in a Freezer — But What She Did to Save Her Twins Turned a Death Trap Into a Miracle No One Could Believe
A Husband Locked His Pregnant Wife in a Freezer — But What She Did to Save Her Twins Turned a Death Trap Into a Miracle No One Could Believe At 32 weeks pregnant, I was locked inside a freezer by…
I Gave My Mother $1.5 Million a Month to Care for My Wife After Childbirth — Then I Came Home Early and Found Her Eating Spoiled Rice in Silence.k
I Gave My Mother $1.5 Million a Month to Care for My Wife After Childbirth — Then I Came Home Early and Found Her Eating Spoiled Rice in Silence I thought I was giving my wife safety after childbirth. Instead,…
My Sister Said My Baby Boy Belonged to Her — What Happened Next Destroyed Our Family Forever.
My Sister Said My Baby Boy Belonged to Her — What Happened Next Destroyed Our Family Forever The night my family celebrated my unborn son, my sister pulled me into my parents’ kitchen, looked me dead in the eye, and…
Just as he prepared to transfer $980 million to his pregnant ex-wife, the courtroom doors burst open and a homeless girl rushed in with a worn envelope. Her shocking claim about the baby’s true father stunned everyone and halted everything instantly.
Just as he prepared to transfer $980 million to his pregnant ex-wife, the courtroom doors burst open and a homeless girl rushed in with a worn envelope. Her shocking claim about the baby’s true father stunned everyone and halted everything…
When HOA President Margaret slapped my disabled daughter and ripped away her oxygen tube, she thought she was humiliating a helpless family. She had no idea my mother had spent her life protecting innocent people from predators exactly like her — and this time, Margaret had chosen the wrong child to terrorize.
When HOA President Margaret slapped my disabled daughter and ripped away her oxygen tube, she thought she was humiliating a helpless family. She had no idea my mother had spent her life protecting innocent people from predators exactly like her…
End of content
No more pages to load