DOUBLE THE SH0CK: TODAY’s Jacob Soboroff Makes HEARTBREAKING ANNOUNCEMENT After 10 Years of Service That STUN VIEWERS

BELOVED correspondent Jacob Soboroff is leaving Today and NBC News after 10 years of appearing on the air.

Soboroff, 42, is joining MSNBC as a senior national and political correspondent during the cable channel’s spin-off into a brand new media company.

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Jacob Soboroff, 42, is joining MSNBC full timeCredit: Getty

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Soboroff has appeared as a co-host on Today in recent yearsCredit: Getty

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Soboroff with Craig Melvin and Kristen Welker on TodayCredit: Today
The news is just another shake-up in the messy split between NBC and its former sister network as MSNBC becomes Versant.

Soboroff will continue to be based in Los Angeles, the Los Angeles Times reported.

The journalist is no stranger to the channel after he first started as an MSNBC correspondent in 2015.

“Absolutely delighted and incredibly excited to return to the MSNBC family full time,” Soboroff wrote about the career move on Instagram.

“The journalism. The people. Our audience.

“Ten years and one day after I first started, I’m coming home. So grateful.”

After starting with MSNBC, Soboroff then became an NBC News correspondent, leading him to often fill in as co-host on the morning show Today in recent years.

Versant is set to be the new home for Comcast’s cable networks.

This means MSNBC is forming its own editorial operation entirely separate from NBC News, meaning even the NBC peacock will disappear from the MSNBC logo.

The network’s correspondents have been forced to pick a side in the breakup after years of appearing on both NBC’s broadcast programs and MSNBC platforms.

MSNBC host Steve Kornacki exits network for new job in latest staff shakeup after Joy Reid firing and president’s exit

The majority of NBC News staffers are choosing to stay with the network as MSNBC hires hundreds of new journalists.

MSNBC host Steve Kornacki chose NBC News in the split as he also works for NBC Sports.

Some NBC News correspondents joining Soboroff on the cable side are David Noriega, who will serve as MSNBC’s national correspondent based in Los Angeles, and Vaughn Hillyard, who will become senior White House correspondent.

Earlier this week, Versant announced that NBC Nightly News executive producer Meghan Rafferty is also joining as vice president of news standards.

MSNBC team

The following staffers will stick with MSNBC following the channel’s split from NBCUniversal News Group:

Rachel Maddow
Jacob Soboroff
Meghan Rafferty
Antonia Hylton
Alex Wagner
Jen Psaki
Ana Cabrera
Keith Dilanian
Elise Jordan
Chris Jansing
Katy Tur
Katie Phang
Joey Cole
Madeleine Haeringer
Richard Hudock
Diana Rocco
Hollie Tracz

One staffer who apparently hasn’t had to choose between entities is Willie Geist, who will keep his anchor roles on MSNBC’s Morning Joe as well as NBC’s Sunday Today.

VETERAN JOURNALIST

While working as NBC News political and national correspondent, Soboroff has been known for covering presidential campaigns and elections as well as the family border separation crisis in 2018.

Earlier this year, he covered the Los Angeles wildfires on the ground and is set to publish a book about the devastating fires called Firestorm, to be published in January 2026.

Soboroff often filled in on Today for Carson Daly, who is frequently away from the show because he hosts NBC’s The Voice.

The correspondent also sometimes appeared at the main anchor desk when hosts Savannah Guthrie or Craig Melvin are missing.

Soboroff lives in Los Angeles with his wife, Nicole Cari, and their two kids.

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Soboroff reporting from Los Angeles during the devastating wildfires earlier this yearCredit: Today/NBC