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Hoda Kotb may no longer be co-hosting Today, but she’s banking on a lucrative third act with a new wellness-focused business venture.
Kotb officially departed the morning program on Friday, January 10 — a milestone that marked the start of what could be a very profitable new chapter in her career.
Just four days before her exit, Kotb, 60, shared with viewers on The Kelly Clarkson Show that her next gig would include helming a wellness app and company that will produce podcasts and organize retreats “and all kinds of things that we can get together” so participants “feel transformed” and “different.”
Her bank account could also undergo a major change as a result. “She’s going to earn way more than she did at the Today show,” a source claimed in the new issue of Us Weekly.
Now that the television personality, who had been with NBC for almost three decades, is no longer employed full-time at the network, she’s “going to be working with brands and can be paid to endorse them,” the insider said in the magazine article published online on Wednesday, January 22.
“She also could make several hundred thousand dollars for speaking engagements on subjects like, ‘Changing your life at 60,'” the source added.
In addition to tackling new opportunities, Kotb has agreed to continue working for Today and NBC on occasion, including as a correspondent at the Olympics.
“The sky’s the limit,” the insider told Us of Kotb’s future prospects.
Kotb detailed during her January 9 penultimate appearance on Today that she hoped to solidify a steady work routine after she left the show. According to the broadcast journalist, she wanted to enjoy having breakfasts with her two daughters, Haley, 8, and 5-year-old Hope, before taking them to school.
After that, she continued, “I’m working on a whole bunch of different things, but I’m going to do, from 9-11, two hours, work there,” she said of focusing on her wellness business. “Then, for the afternoon, for 11-12, that period of time, that’s where I want to really take time because you get creative when you have space.”
“When you’re sprinting from place to place, you lose all your creativity,” she explained, “so I want to be able to have room to take walks outside.”
After picking up her girls from school at the end of the day, Kotb said she looked forward to throwing “burgers on the barbecue and just [having] a normal night.”
