Martin Lewis was left fuming and choked back tears on This Morning as he was targeted by ‘vicious’ scammers

Martin Lewis on This Morning (Image: ITV)

Martin Lewis has angrily lashed out at fraudsters live on television after a This Morning guest revealed she lost her life savings when her husband fell victim to a bogus clip featuring the money expert. Gill Casey, 77, appeared on the ITV show today to share how her husband Tim lost their life savings after encountering a fabricated video of Martin Lewis in 2022.

The footage persuaded Tim to invest in a firm called Terra-Markets, resulting in the couple losing thousands of pounds. Fighting back tears on the daytime TV programme, Martin expressed that he’s “devastated” by the criminals impersonating him – and cautioned viewers against trusting similar footage. “It’s just devastating,” he said. “I do not do adverts, I do not recommend make money products, I do not recommend crypto-trading or investment schemes.

Martin Lewis was emotional as he talked about the scam (Image: ITV)

“If you see those adverts on social media, they are criminals. The way they draw you in with £250 as a usual amount and they persuade you to put more money in.”

He noted that there are “basically zero regulations” governing fraudulent advertisements on social media platforms.

“Let me make it plain,” he raged. “There are no protections. There are no regulations that are going to help you. You have to help yourself.

“If it seems too good to be true, do not do it. Do not believe pretty much any advert with any celebrity in on social media. Some will be legitimate but you are better off to assume that all of them are scams.

“If you want my information, this programme or go to my website. Do not trust social media adverts. Many of them are there to rip you off. I hate the word scams now – criminals. Vicious, organised crime.”

He went on to say: “When I hear at the start yet again, ‘we saw an advert with Martin Lewis in,’ I totally understand. The message hasn’t reached everybody yet. It is absolutely devastating. My career has been about trying to protect consumers, protect their pockets and fight for financial justice.”

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