Meghan Markle forced to issue refunds to As Ever customers as she issues apology to fans

Meghan Markle stepped in…

Meghan Markle has issued an apology to customers of her lifestyle brand, As Ever, after a stock issue with her much-hyped apricot spread resulted in unfulfilled orders and refunds.

Fans who purchased the limited-edition spread on June 20 were informed via email that the product had been oversold due to “high demand” and could not be shipped.

However, the company promised refunds by the end of the week.

And in a move praised by Meghan‘s fans, they also offered a free jar to affected customers once the product is restocked.
Meghan Markle was forced to issue refunds to customers after a stock issue wth her As Ever apricot spread (Credit: SplashNews)

Meghan Markle issues refunds to As Ever customers

“Due to high demand, we are unable to fulfil your order of the apricot spread at this time,” the company email read. “We are refunding the purchase of this item by the end of this week.

“In addition to the refund, we want you to know that when the apricot spread is back in stock, you will be the first to receive it, free of charge.”

While some customers expressed disappointment, many praised Meghan and her team’s transparent and generous handling of the hiccup.

“Great news!,” one excited customer posted on Twitter. “I’m getting my two jars of jam!! Unfortunately, I’m only getting one jar of the apricot jam. But I’m getting refunded, and they will send a jar the next time!! I can’t wait! #AsEver.”

Another wrote: “Just received a message from As Ever. They cannot fill my order of 1 jam. But they are refunding me and sending me a free jar in the next order. I like the way they take care of customers.”

A third fan tweeted: “I’m so bummed. But at the same time…WOW! They’ll send me a FREE jar once it becomes available.”

Others commended the Duchess directly for going “above and beyond.”

“That’s over & above, but I’d expect nothing less from Meghan & the team,” another gushed.
Fans praised the Duchess for her speedy resolution (Credit: SplashNews)

As Ever apologises again

This is the second such apology from As Ever in recent months.

In April, Meghan was forced to address a similar issue after her limited-edition honey sold out faster than expected.

At the time, customers also received refunds and were told they would receive a future product as a gift “from Meghan herself.”

Meghan, 43, originally launched her brand as American Riviera Orchard. However, she rebranded it as As Ever earlier this year following trademark complications.

Since then, the former actress has released a small but buzzworthy collection of luxury lifestyle items, including jams, honeys, and her latest: a sold-out rosé wine.

But despite the glowing reviews from many fans, Meghan hasn’t been immune to criticism.

Most recently, Donna Collins, owner of The Jelly Queens, took a jab at the Duchess’s apricot spread. She claimed that it failed to meet jam industry’s standards.

“It’s a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails,” Donna told the Daily Mail.

“In the jam industry, a spread is what we call something that didn’t work. It can have the best ingredients. But if I had a jam that was too runny, I’d slap a label on it and call it a spread. There’s no excuse for this. It should be perfect.”

Despite the critique, As Ever has seen rapid sales, high demand, and a devoted customer base willing to wait for the next release.