This Morning star stuns fans as they announce brand-new role on rival daytime show

A well-known face from This Morning is making a big career move, stepping into a brand-new role on a rival network

This Morning star joins cast of rival show in major career move (
Image: ITV)

A familiar face from This Morning has secured an exciting new role on a competing network.

Fans of the long-running ITV daytime show will recognize Jordon Cox, better known as the “Coupon King,” for his savvy money-saving advice. Now, he’s set to bring his expertise to a brand-new audience.

Sharing the news on social media, Jordon revealed his latest television venture. Posting to Instagram, he wrote: “Exciting update! I’ve joined the team at Shop Smart Save Money. Catch me every Wednesday at 7pm on Channel 5, where I’ll be sharing top tips to help you save. Tune in—it all kicks off tonight!”

To mark the occasion, Jordon posted a short video alongside show hosts Gaby Roslin and Ortis Deley. In the clip, Gaby introduced him enthusiastically, saying: “Now, it’s time to welcome the newest member of our team—Jordon Cox, known for his brilliant bargain-hunting tips.” Ortis added: “Every week, he’ll be here with exclusive advice on how to snap up the best deals.”

Jordon Cox is stepping away from This Morning

Jordon often joins hosts Ben and Cat on the ITV progamme

Shop Smart Save Money was previously known as The Gadget Show, where former hosts like Craig Charles and Jon Bentley tested the latest tech. With the recent revamp, Gaby and Ortis are now focused on helping consumers get the best value for their money on everyday purchases.

It comes after This Morning viewers were left underwhelmed on Wednesday (February 26), with many claiming the show had lost its usual sparkle. The daytime TV staple faced a viewer backlash as disgruntled fans flocked to social media to announce they were “boycotting the show” after enduring another “boring” episode. The programme’s content, which revisited topics like weight loss injections and featured a jigsaw competition, didn’t sit well with the audience.

Online grumbles escalated when two professional puzzlers raced against the clock to complete a complex jigsaw puzzle, much to the disappointment of some viewers. The show also welcomed a gadget guru showcasing top cleaning products and chef Donal Skehan whipping up a simple six-ingredient banoffee pie.

ITV viewers complained about the ‘boring’ show ( 
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Despite the variety, viewers expressed their disappointment, suggesting the producers “had run out of material,” while others hinted they might “give up” on the show, currently hosted by Cat Deeley and Ben Shephard.

On X, one user lamented: “#thismorning Not sure who is in charge of putting out this daily drivel but, ARE YOU OK.” Another chimed in: “It’s no wonder people are switching off, and #thismorning are no longer winning awards.” While a third exasperated fan posted: “#ThisMorning F****** jigsaws! They’ve run out of material, haven’t they.”

And a fourth complained: “If they don’t stop banging on about them, weight loss jabs are going to make me give up #thismorning.”