Meghan Markle at ‘risk of killing her brand’ as she’s urged to ‘keep Instagram presence active’

The Duchess of Sussex made a return to Instagram in the new year

Meghan Markle has been issued a stark warning about her Instagram strategy as she prepares for the release of her new Netflix show, With Love, Meghan.

PR experts are urging the Duchess of Sussex to avoid going silent on Instagram.

They advised her that inactivity could harm her burgeoning brand.
Meghan has been issued a warning over her Instagram (Credit: Photo by JC Olivera/Shutterstock)

Meghan Markle warned over Instagram return

Riley Gardiner, founder of No Strings Public Relations, emphasised the importance of maintaining an active social media presence.

“Meghan Markle should absolutely keep her social media presence active in the lead-up to With Love, Meghan,” she advised in an interview with Express. “Waiting until March 4 to post would be a mistake. Silence is more of a brand killer than a strategy.”

The expert elaborated: “If she stays quiet for too long, people will get bored, and the headlines will shift elsewhere – no one has the patience for that level of mystery anymore.”

Meghan Markle should absolutely keep her social media presence active in the lead-up to With Love, Meghan.

Gardiner also recommended a balanced posting schedule to keep Meghan’s audience engaged.

“Regular posts are a must – something that keeps her in the conversation without going overboard. Once a week seems like the sweet spot,” she added.

As for content, she advised authenticity with purpose.
With Love, Meghan will premiere in March (Credit: Netflix)

With Love, Meghan premiere date

Meghan’s new Netflix series will premiere on Netflix on March 4.

The highly anticipated eight-part series was initially set to debut in January. However, Meghan postponed the show due to the wildfires devastating California.

The duchess acknowledged the importance of delaying the launch in a heartfelt statement.

“I’m thankful to my partners at Netflix for supporting me in delaying the launch, as we focus on the needs of those impacted by the wildfires in my home state of California,” she said.

Meanwhile, Meghan and Prince Harry have made headlines amid reports their publishing deal with Penguin Random House may have quietly ended following the success of Harry’s memoir, Spare.

The deal included potential books on leadership, wellness, and joint projects.

However, so far, it has only produced Spare and Meghan’s children’s book, The Bench.

Who is Meghan Markle, Duchess of Sussex?

Meghan Markle, Duchess of Sussex, is the wife of King Charles III’s youngest son Prince Harry.

Meghan Markle was born on August 4, 1981, in California, United States. She is currently 43 years old. She had a career in acting before marrying into the royal family in 2018.

What did Meghan Markle, Duchess of Sussex do before joining the monarchy?

Former actress Meghan had a string of acting roles before she met Prince Harry, most famously playing the role of Rachel Zane in legal drama Suits.

Her acting career began at Northwestern University.

The duchess also wrote a lifestyle blog named The Tig and became heavily involved in charity work – which has continued since she met Harry.

Marrying Prince Harry

Meghan married into the royal family on May 19, 2018, when she and Prince Harry tied the knot at St George’s Chapel at Windsor Castle.

Just a few months after their wedding, Meghan and Harry announced they were expecting their first child. They welcomed Prince Archie on May 6, 2019.

Two years later on June 4, 2021, the couple welcomed a daughter named Princess Lilibet. She was named after the late Queen Elizabeth II – whose nickname was Lilibet.

Months after welcoming son Archie, Prince Harry and Meghan announced they were stepping down from their senior royal roles within the royal family. They then moved to the United States and have lived there since.

Meghan has made a return to the entertainment world, launching projects with Netflix alongside Harry. In January 2025, she announced a lifestyle show named With Love, Meghan, which will see her giving cooking and gardening tips to viewers alongside a host of celebrity guests. It will premiere on March 4, 2025.

Insiders have hinted that the dissolution of their publishing deal may echo challenges faced in their partnership with Netflix.

One publishing insider told Page Six: “I think the Random House deal is much like the Netflix deal. Netflix just said ‘yes’ to everything because they wanted to get the docu-series [Harry & Meghan].

“So they said, ‘Ok, we’ll take the ‘Polo’ show’ and let’s see what happens with Meghan’s lifestyle show.”

Royal commentator Kinsey Schofield weighed in on the situation.

“If the book deal does collapse, it’s another embarrassing situation for the Sussexes.” Kinsey told Sky News Australia recently.