Kendrick Lamar (Photo via Kirby Lee/Imagn Images)
Kendrick Lamar headlined the Super Bowl halftime show on Sunday night, but he won’t get a cent for his performance.

While Apple Music pays $50 million a year to sponsor the show, Lamar won’t be collecting any checks after doing the honors this year.

The “Not Like Us” artist didn’t appear to strike a chord with fans on the night, based on the social media reactions. Plenty of viewers felt like the performance was flat, while many slammed it as the worst Super Bowl halftime performance of all time, but that’s not why Kendrick isn’t getting paid.

Why Kendrick Lamar Performed For Free At Super Bowl 59

While it’s easy to assume that the halftime show is a lucrative gig, it actually isn’t, as none of the performers get paid, at least not directly.

They all do it for free. Why? Well, it’s free exposure from the biggest yearly event in the United States, and that comes with plenty of perks, including new fans, social media followers, and further streaming on various platforms.

The opportunities are endless.

As to whether or not Kendrick Lamar did himself any justice is left to fans to debate, but he will probably not regret the outing.

VIDEO: Some Dude Just Dropped The Cold Hard Truth On Why All Of These NFL Prospects Are “Dating White Women”

Unless this is your first day in America, then you know race relations in this country dominate just everything, and that includes NBA and NFL drafts

During the most recent NFL Draft in Detroit, social media was buzzing as athletes showed up to the red carpet event with their girlfriends and family. Many of the incoming NFL rookies were African-American and were spotted with white women, which has become the usual theme for years.

The same thing happens with the NBA Draft.

This year, the discourse on the NFL Draft and NBA Draft has gotten even louder as African-American women openly pondered why so many of the players never have a partner that is the same race as them.

One guy on TikTok decided to answer that question by revealing that the vast majority of his division-1 friends in college or headed to the league are dating or married to white women and explained why.

He stated that some of them had told him that their white girlfriend looked up to Taylor Swift while their girlfriend looked up to Megan The Stallion. He then states the guy asks how many white women he has seen doing the Megan Thee Stallion challenge as opposed to Black women.

He then dove into another story of a friend who relayed that his Black girlfriend started to request money from him as soon as she found out about his NIL money. She wanted her hair and nails done. He then added that the Black women would be upset if they went to places like Chipotle, and she demanded steak houses.