ADAM THOMAS CASHES IN: Inside His TV Success, Online Empire and Impressive Fortune

Inside Adam Thomas’ huge net worth, TV career and lucrative influencer status

Following Adam Thomas’ win on the latest series of I’m A Celebrity… South Africa, we take a look at how he built up his staggering net worth through his TV career, online social media presence and other business ventures

Adam Thomas has built up his huge net worth through his TV career, online social media presence and other business ventures(Image: Jeff Spicer, Getty Images)

All you need to know about Adam Thomas’ net worth, TV career and lucrative influencer status

Adam Thomas has become a household name thanks to his enduring performances in beloved British dramas including Emmerdale and Waterloo Road, alongside his triumphant appearances on reality TV – most notably claiming victory in the latest series of I’m A Celebrity… South Africa on Friday (24th April, 2026). Yet the 37-year-old Mancunian has diversified far beyond the screen, with ventures spanning property development, a media enterprise, a restaurant business and a thriving social media presence, all contributing to an impressive estimated net worth of £1.6 million.
For nearly ten years, his main source of earnings stemmed from portraying Adam Barton in the ITV soap Emmerdale (2009–2018). He subsequently reprised his breakthrough character Donte Charles in the BBC’s revived Waterloo Road. While his acting work was estimated to generate approximately £200,000 annually as of 2024, his earnings have fluctuated considerably throughout his various prominent roles.
During breaks from acting, Thomas pursued a career as a property executive with Kamani Property Group, a company helmed by billionaire Adam Kamani. He notably stated that he had “made a fortune” working in the property sector during intervals between acting commitments. Although some media outlets described him as an “estate agent,” his formal position was property executive. His responsibilities encompassed identifying new investment opportunities and overseeing both the residential and commercial aspects of the group’s extensive Manchester property portfolio.
Thomas also jointly owns A&C Thomas Entertainment alongside his wife. This company, through which Thomas manages his professional income and media work, makes a substantial contribution to his overall wealth and has demonstrated robust financial performance in recent times. With Adam and Caroline as the sole two staff members, they’re able to take their earnings directly via salaries and dividend payments.
The celebrity co-founded both the restaurant The Spinn and the hot sauce company Oh My Glaze. However, Thomas didn’t make money from his restaurant endeavour and actually lost around £55,000 of his own money when the business went under. Rather than generating profit, the venture ended up in voluntary liquidation owing close to £300,000. Oh My Glaze continues to trade as of April 2026 under the active company Oh My Glaze The Sauce Limited. While the precise amount Adam Thomas has personally taken from the brand isn’t publicly available, the business remains an important element of his commercial interests following the failure of his wider restaurant group.
Thomas boosts his earnings through sponsored content shared with his Instagram audience – where he has amassed 1.3million followers. As of early 2026, Thomas is believed to pocket between £3,500 and £5,000 monthly from his Instagram activity. His strong engagement rates enable him to secure substantial fees for promotional posts and commercial collaborations.
Beyond his acting work, Thomas has featured on numerous reality programmes, most recently I’m A Celebrity… South Africa, where audiences watched him claim victory as “ultimate legend” of the second series in a live ITV finale. He pipped Mo Farah to the title, who finished runner-up, with former football boss Harry Redknapp and actor Craig Charles rounding out the top spots.
While champions of I’m A Celebrity… South Africa don’t pocket a direct cash prize – the £100,000 for the 2026 series went to charity – the triumph is anticipated to substantially boost Adam Thomas’s net worth. Prior to heading into the camp, Thomas hammered out a fee for his involvement. Sources suggest his payment for this all-stars edition ranged between £60,000 and £80,000, although some reports hinted he may have banked up to £20,000 for each day in the jungle. The coveted “Jungle Legend” status usually opens doors to profitable commercial opportunities as well.
Thomas previously secured third place in the 2016 series of I’m A Celebrity, reportedly pocketing between £60,000 and £80,000. He took part in Strictly Come Dancing in 2023 and co-hosted the documentary Absolutely India: Mancs in Mumbai alongside his brothers, Ryan and Scott.