THE NFL has reaped the financial awards since Taylor Swift began appearing at games just over 18 months ago.

The pop sensation has been dating Kansas City Chiefs tight end Travis Kelce since the summer of 2023.

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Travis Kelce and Taylor Swift at Arrowhead Stadium after the AFC Championship Game.

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NFL power couple Taylor Swift and Travis Kelce got together in the summer of 2023Credit: Alamy

Travis Kelce kissing Taylor Swift after the AFC Championship Game.

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The pop star has been a regular at Chiefs games ever sinceCredit: Alamy

Taylor Swift and Travis Kelce holding hands.

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Her presence has driven almost $1billion towards the league, according to new researchCredit: Getty
Swift has been a regular at Chiefs games alongside Travis’ family throughout their relationship.

She has been credited with bringing a whole new fanbase into the sport, resulting in increased TV ratings.

But others have also criticized broadcasters for featuring her too heavily during live matches.

New research suggests Swift has helped raise almost $1billion for the league since September 2023.

During the 2023/24 season, Swift’s presence “helped created $366,753,290 in total equivalent brand value for the NFL”, according to Marketwatch.

The outlet added that this figure “measures value across all social media, TV, radio, digital news and print news.”

For the following year, Swift helped create a further $634,304,163.

Altogether, the 14-time Grammy Winner has added a whopping $992,361,912 – almost $1billion – in brand value to the NFL since going public with Travis.

Swift and Kelce had been hoping for a fairytale end to the season earlier this month at Super Bowl LIX.

The Chiefs were chasing a third-straight Lombardi, a feat never achieved before in the NFL.

Travis Kelce and Taylor Swift’s ‘Romeo and Juliet balcony scene’ was just one ‘signal of misery’ during Super Bowl

But the Philadelphia Eagles won a blowout 40-22 in New Orleans, leaving Kelce considering his future.

The 35-year-old veteran and ten-time Pro Bowler has two years left on his contract.

Kelce was considering hanging up his cleats after a Hall of Fame-bound career, a source had shared with The U.S. Sun.

But the Chiefs’ general manager, Brett Veach, has since announced Kelce will be back for 2025.

He said Kelce was “fired up” about playing, despite his stats plummeting over the past year.

 

NFL important dates 2025 season

 

March 12 – Free Agency begins

April 24-26 – NFL Draft in Green Bay, Wisconsin

September 4 – 2025 season opener (TBC vs Eagles)

November 27 – Thanksgiving Day triple header

January 4, 2026 – End of regular-season

February 8, 2026 – Super Bowl LX at Levi’s Stadium in Santa Clara, California

“We left it as, he’d be back and we’re excited to get him back and get him going,” Veach said.

Away from the field, Travis showered Swift with $140,000 worth of glam Valentine’s Day gifts as the pair went to ground after the Super Bowl.

A person close to Kelce’s entourage revealed to The U.S. Sun that Travis does everything he can to spoil Swift on every February 14.

“Travis knows that Taylor loves Valentine’s day, as they both are very romantic and people that enjoy every day and event that celebrate love and passion,” the source said.