“Free your boobs, Hoda! It’s time. At this point in your life when you are turning almost 60, free your boobs. Let’s free them!” Jenna told her co-host as she tried to hide her wardrobe malfunction

Jenna Bush Hager and Hoda Kotb

The Today Show almost got explicit on the Fourth of July after host Hoda Kotb suffered a tiny wardrobe malfunction while on-air. The TV personality was shifting in her chair awkwardly as she realized her white bra was peeking through from underneath her red dress. Hoda attempted to discreetly pull up her dress to cover her chest area. But that’s when Hoda’s cohost Jenna Bush Hager came to the rescue and diffused the situation, turning into an otherwise hilarious moment between the two.

The hosts traded looks during the Hoda & Jenna segment of the show as Hoda attempted to fix her drooping dress. “Bra is not working, the outfit doesn’t work. I can’t do anything,” she mumbled under her breath. Jenna then began to make remarks about her stomach grumbling to try to take the attention away from the wardrobe mishap.

“Why did my stomach make your dress fall off?” Jenna quipped to lighten the energy.

Hoda Kotb
Jenna told Hoda to “free” her boobs
“You know when you wear a dress and you shouldn’t wear it? Everything is hanging out, it’s not right,” Hoda explained, seeming slightly frustrated as her bra kept appearing. “Have you ever gone to a party and gone, ‘It’s fine.’ And then you spend the whole party pulling and shoving and stuffed. It’s not good.”

Jenna then added: “Or you have too much cleavage and you don’t love it to begin with.”

“I don’t want it, it’s too much,” Hoda replied.

“You just said you were going to wear this dress again, so you’re not?” Jenna continued, to which Hoda replied, “I’m just putting a jacket over it” making the people in the studio burst out laughing.

“Anyway, I feel like I’m falling apart,” she added with a laugh.

Hoda Jenna
Today With Hoda & Jenna airs as the fourth hour of the Today Show
Jenna had a better idea for the TV journalist, who is turning 60 in August. “You know what you need to do? Next time you just take your bra off. Do you ever just free your boobs?” Jenna said enthusiastically. “Free your boobs, Hoda! It’s time. At this point in your life when you are turning almost 60, free your boobs. Let’s free them!

“Because if you took your bra off you wouldn’t have a problem. But not on TV!” Jenna added.