Hoda Kotb is famously a fan of inspirational quotes.

The longtime TODAY anchor has maintained a habit of posting uplifting messages on her Instagram, from literary excerpts to wellness advice and words of wisdom.

In her 2019 book, “I Really Needed This Today,” Kotb shared hundreds of her go-to mantras, only to publish a follow-up collection of quotes the following year called “This Just Speaks to Me.”

“Quotes have saved so many of us — even for a moment — as life stitches its inevitable patterns of goodness and grief into the fabric of our lives,” Kotb wrote in the introduction to “I Really Needed This Today.”

As much as the longtime NBC anchor loves collecting and sharing the quotes of others, Hoda has spent her tenure at TODAY sharing wise words of her own.

In fact, for her 60th birthday celebration on the Plaza in August 2024, Kotb’s co-anchors surprised her with a mural emblazoned with her favorite phrase: “Right On Time.” Nathan Congleton / TODAY
Throughout her time at TODAY, Kotb has embraced vulnerability, from sharing her experience of turning 60 on her podcast “Making Space With Hoda Kotb,” to opening up about her breast cancer diagnosis in her 2011 memoir, “Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee.”

For moments when you could use a morning boost of your own, look to these inspiring quotes by Hoda Kotb that will leave you feeling a little lighter.

Hoda Kotb Quotes

“I think the most important parts of the day are how you start it and how you end it.”
“Behind every strong woman is a stronger woman. That’s my mom. Who I am and who I want to be is based on what I see in my mother.”
“Scars mean we’ve healed, that we’ve grown stronger.”
“Sometimes we think that our blessings have passed us by, but they’re coming.”
“Life is beautiful. Try things, go out, get out of your house and your apartment.”

“Our burdens feel lighter when we help carry someone else’s for a day or even an hour.”
“Life’s not perfect. Some loose ends may never get trimmed up and tidied.”
“Hold on tightly to the things you love. And get rid of the things you don’t.”
“It’s made me realize that imperfect is perfectly comfortable to me. Whether it’s a city or my apartment, I feel most at home when things are somewhat flawed.”
“Sometimes, I think you have to tell yourself that you deserve more. You’re worthy of more. You’re allowed to ask if you want something more.”

“Life is an inexact science.”
“Turns out, when you’re on the right path, opportunities begin to unfold along the way.”
“I love music. For me, music is morning coffee. It’s mood medicine. It’s pure magic. A good song is like a good meal — I just want to inhale it and then share a bite with someone else.”
“You will never regret taking the high road, as hard as it may be to do.”
“I remember waking up one morning and saying to myself — it was like a lightning bolt — I remember those four words: You can’t scare me. Because the worst had happened, so now what am I afraid of? Not being afraid released me. It made me free. It was amazing.”

“Be healthy and wise — and don’t forget to smile.”
“I had the courage to ask for something, because I realized, ‘What’s the harm? Why not ask? So what if they say no?’”
“Sometimes it’s like the scariest thing in the world becomes the thing that makes you fearless.”
“My hope is that if someone is totally in the weeds, like I was, they can see there is a path out. If someone feels despair, I want them to feel hope that life can get better.”
“You are lovable, and you deserve to have love in your life in all forms. So, open yourself up to it and let it come in.”