BREAKING NEWS: Reason revealed why Lorraine Kelly TURNED DOWN ITV’s Mega Contract – Sh0cking Successor emerges!

Just as Lorraine Kelly‘s beloved daytime show is about to be hit by savage cuts, her ratings have shot through the roof.

Currently being presented by Christine Lampard, 46, during the holidays, the ITV show, which will soon be cut right down to half the amount of hours on air, has overtaken This Morning.

This week, Lorraine’s programme has been attracting around 260,000 daily viewers, while This Morning, which has been presented by Rochelle Humes and Dermot O’Leary, has been attracting around 200,000 viewers.

Similarly last week, numbers for Lorraine averaged at 230,000, whereas This Morning had just 190,000.

The new numbers come as bosses announced a major shakeup to their offering of shows, with GMB, Lorraine and This Morning booted from their existing studios next year.

Lorraine and Loose Women face the brunt of the cuts, with GMB’s programme to be merged with ITN, who produce ITV News.

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Lorraine’s ITV daytime show has overtaken This Morning in the ratings, just months before her show is about to be cut in half

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During the summer weeks, Christine Lampard (pictured) has been filling in for Lorraine which has seen ratings shoot up

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Meanwhile, Dermot O’Leary and Rochelle Humes (pictured) have taken over presenting duties for This Morning, standing in for Cat Deeley and Ben Shephard

From January 2026, Good Morning Britain (GMB) will be extended by half an hour to fill the gap, running from 6am to 9:30am daily.

Lorraine, which currently runs for almost the entire year, will also only air for 30 weeks out of 52.

Loose Women will remain in its current slot – 12:30pm to 1:30pm daily – but again, will be cut to 30 weeks of the year.

This Morning, hosted by Cat Deeley and Ben Shephard, is to remain in its 10am to 12:30pm slot on weekdays across the year.

Susanna Reid, 54, who has hosted Good Morning Britain since its launch in 2014, will remain one of the show’s main presenters.

Sources say Richard Madeley, 69, and Ed Balls, 58, will stay hosting alongside Ms Reid, whilst Charlotte Hawkins, 50, will also stay along with Ranvir Singh, 47.

However, it’s understood there will be limited shows for Adil Ray, 51.

Reports suggest ITV’s daytime staff currently amount to about 450 employees in total, however up to 220 jobs are said to be at risk.

Many viewers last week claimed to be ‘switching off’ from Lorraine – branding her ‘cringey’.

One episode saw her discussing Love Island to talk about a segment on the dangers online beauty filters.

Another part of the show recently saw her interviewing UK rapper AJ Tracey.

‘Lorraine is so cringey had to turn it off #lorraine,’ one viewer commented on X, formerly known as Twitter.

Another chimed in: ‘This interview is just [vomit emoji] get rid of her ffs!’

While others said: ‘#lorraine Kelly’s days are numbered total fraudster.’

During the holiday period, Christine Lampard stands in for Lorriane.

Meanwhile Dermot, 52, and Rochelle, 36, stand in for Cat Deeley, 48, and Ben Shephard, 50.

The new ratings come as it was revealed Lorraine Kelly has reportedly signed a major deal with ITV rival Channel 4 for a huge budget travel series.

The announcement came as the year-round hour-long show was reduced to just 30 weeks of 30-minute slots from next year.

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Furious Lorraine viewers ‘turned off’ and swiped ‘her days are numbered’ after a catty remark about Love Islanders’ looks and ‘cringe’ debate on Thursday’s episode of the ITV show

MailOnline previously revealed Lorraine was given the chance by ITV bosses to merge her daytime show with GMB to present the last 30 minutes of their broadcast, but she declined.

Last month, she was pulled into a meeting prior to the channel’s budget cuts announcement where she was offered the new proposal, which was considered an ‘easy fix’ after the same format was adopted during the pandemic.

Sources have revealed that Lorraine was ‘insulted’ by the suggestion and told bigwigs it wasn’t a possibility, resulting in the reduced runtime of her show from an hour to 30 minutes.

MailOnline understood that Lorraine, who has presented her show for the past 14 years, was prepared to ‘walk away’ but agreed to continue hosting the series until the end of 2026.

The star is predicted to quit for good next year after a new role titled ‘Head of Lorraine’ was created to oversee the changes, but the contract is only for a 12-month period.

Last month, ITV confirmed that ITN is taking over the output of Good Morning Britain while Lorraine and Loose Women will only air 30 weeks per year and are moving from Television Centre to a central London studio.