Fox News has once again proven its dominance in the cable news arena, leaving MSNBC and CNN trailing far behind in the ratings race.
In fact, according to recent Nielsen data, 2022 marked the third-highest-rated year ever for cable news viewership, and Fox News led the way decisively, topping the charts for the seventh consecutive year in both primetime and total-day viewing.
So, how does Fox News consistently outpace its competitors? The secret lies in the network’s distinctive ability to attract a remarkably diverse audience.
According to Nielsen/MRI Fusion research, Fox News appeals not only to Republicans but also attracts more Democratic and Independent viewers than any other news network. This broad appeal sets it apart from the competition, creating an inclusive viewer base that spans political ideologies.
Moreover, Fox News has captured the critical demographic of adults aged 25 to 54—the most coveted age group among advertisers. With a staggering 53% market share in this demographic throughout the daytime and evening, Fox News clearly understands how to engage younger viewers effectively.
CEO Suzanne Scott credits the network’s impressive ratings to their innovative blend of unique news coverage and dynamic opinion programming. Scott emphasizes that this strategic combination is precisely why Fox News consistently resonates across the broad spectrum of cable news consumers.
Central to the network’s success is the wildly popular show, “The Five.” In an unprecedented achievement, “The Five” became the first non-primetime program ever to rank as the most-watched cable news show throughout an entire year. Airing at 5 PM ET, “The Five” drew an impressive average audience of 3.43 million viewers in 2022—outperforming any daytime or primetime offering on CNN or MSNBC.
What makes “The Five” particularly appealing is its lively format and diverse panel of hosts. Engaging debates, insightful commentary, and energetic interactions keep audiences returning daily, cementing the show’s reputation as essential viewing for news enthusiasts nationwide.
Fox News continues to excel because it constantly innovates, crafting compelling content that speaks directly to the interests of its varied audience. As it looks toward the future, Fox News appears poised to extend its dominance, attracting viewers across all age groups and political affiliations.
With record-setting ratings and an expansive viewer base, Fox News remains the cable news leader, consistently delivering content that resonates, engages, and inspires loyalty.
