This Morning fans have blasted presenter Kate Lawler as ‘inconsiderate and self-obsessed’ after she screamed at blaring ambulance and police sirens live on air.

The TV personality, 44, took to central London on Thursday to tell viewers about an ITV competition.

But almost as soon as she began speaking, she was drowned out by police and ambulance sirens in the background.

Kate was visibly frustrated by the noise and, when it didn’t subside, eventually turned around and screamed at them to stop.

Her reaction infuriated viewers, who blasted her as being disrespectful and raged: ‘They’re probably going to save someone’s life!’

‘Good morning guys, I’m here in central London…’ Kate began, before the first siren started blaring.

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This Morning fans have blasted presenter Kate Lawler as ‘inconsiderate and self-obsessed’ after she screamed at an ambulance live on air

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The TV personality, 44, took to central London on Thursday to tell viewers about an ITV competition

‘Classic, police siren had to go off as soon as I started speaking didn’t it? I’m here on board the fabulous 2 bus and I’m taking you with me on an Easter Egg hunt across London starting right by a…’

Looking exasperated, Kate then shouted: ‘Do you mind I’m trying to tell them about a competition?’

‘Honestly, you couldn’t make it up could you?’ she added. ‘Anyway what better place to tell you about our fabulous competition.’

‘As she finished her speech, Kate heard more sirens and said: ‘They’re all coming out now aren’t they?’

Viewers were unimpressed as they wrote: ‘Would love someone to find out the incident that ambulance was racing to and forward the details onto Kate Lawler for her conscience to dwell on,’;

‘FGS London Ambulance Service, Kate Lawler’s trying to do a competition and you’re annoying her by responding to an emergency. How inconsiderate?’;

‘How inconsiderate Kate was in that competition on #ThisMorning with an ambulance blaring the sirens and all she did was shout ‘do you mind I’m trying to do a competition’ yes I know they wouldn’t be able to hear her because they was probably on their way saving a life,’;

‘The nerve that someone needs an ambulance when Kate Lawler is talking. Celeb entitlement,’;

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But almost as soon as she began speaking, she was drowned out by police and ambulance sirens in the background

Viewers were unimpressed as they wrote: ‘Would love someone to find out the incident that ambulance was racing to and forward the details onto Kate Lawler’

‘Not a good look shouting at ambulance crews because they’re “disturbing your competition information”,’;

‘Good one, do you mind I’m trying to do a competition! … ambulance rushes by, that’s embarrassing!’;

‘Complaining about ambulance probably going to save someone’s life, seriously!’

Elsewhere in the episode, viewers were left squirming as a guest ‘tried to intimidate’ host Ben Shephard in an ‘awkward and uncomfortable’ interview.

The daytime show welcomed Gladiators Alex Gray (known as Apollo), Ella-Mae Rayner (Comet) and Livi Sheldon (Diamond).

Discussing the BBC programme, the trio were interviewed by co-presenters Ben, 50, and Cat Deeley, 48, ahead of the semi-final.

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Kate was visibly frustrated by the noise and, when it didn’t subside, eventually turned around and screamed at them to stop

Gladiators contestant Apollo caught in awkward pose on This Morning

Gladiators, hosted by Bradley and Barney Walsh, sees contestants take on the super humans in a bid to win points.

All of the stars wore blue and red Lycra bodysuits, just as they do on the show and Alex’s behaviour during the conversation sparked reaction from some fans.

Viewers said: ‘Is he tryna show dominance or intimidate Ben. Shut ya legs buddy,’;

‘On a scale of 1-awkward, how uncomfortable do they feel sitting there dressed like that? (Apart from the bloke, he’s loving himself),’;

‘Shut ya legs matey!’; ‘That’s some serious manspreading from the Gladiator bloke.’