Meghan Markle announces news about her As Ever Rosé wine after selling out
A restock!
As Meghan Markle’s lifestyle brand As Ever continues to make waves, the Duchess of Sussex has announced the highly anticipated restock of her sold-out rosé wine.
Following the runaway success of the 2023 Napa Valley Rosé, Meghan is now preparing to launch the 2024 vintage.
Meghan Markle revealed that a new vintage of her sold-out rosé will be available for purchase next week (Credit: SplashNews)
Did Meghan Markle’s wine sell out?
Yes, and it sold out fast. Meghan Markle’s first foray into wine was met with overwhelming success. Her debut As Ever 2023 Napa Valley Rosé sold out in under an hour.
Now, the Duchess of Sussex has announced a new vintage, and it’s arriving very soon.
In a newsletter sent out on July 30 to subscribers of her lifestyle brand, Meghan confirmed that the 2024 Napa Valley Rosé will be available for purchase next week.
“We hope you’ve been having a beautiful summer,” the newsletter read. “Enjoying the adventure of travel or the calm of home, finding beauty in the little things, and perhaps trying something new.”
After celebrating the positive reception of their first rosé, the newsletter also added: “This affirmed all of the love, time and effort our team, and our founder, poured into curating this blend to evoke the sun-drenched spirit of Napa Valley, and the breathtaking tenor of the California Coast. Thank you for filling our cup. Now it’s time for us to fill your glass!”
Our new vintage of As ever’s beloved rosé is available next week.
Described as “an elegant medley of delicate yet memorable flavor,” the new 2024 blend reportedly carries the same notes as the original, perfect for “clinking glasses with friends as the sun sets”.
In tandem with the announcement, As Ever’s Instagram account also posted dreamy photos of the bottle nestled in the sand and being poured at the coast.
The caption read: “Oh, how we love seeing the world through rose colored glasses. Rosé colored glasses? Perhaps even better. Our new vintage of As Ever’s beloved rosé is available next week. Stay tuned for more details and timing.”
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As Ever products
The original wine marked As Ever’s first expansion into wine.
The brand previously teased a Méthode Champenoise sparkling wine and more varietals in the future.
The launch was announced earlier this year as part of As Ever’s larger June 20 product drop. The drop restocked popular items like teas, cookie, and crepe mixes. It also introduced new additions like apricot spread and orange blossom honey, all of which quickly sold out.
In a video shared to her Instagram Stories at the time, Meghan gushed: “We spent so much time making sure we had so much more inventory. That’s why we took the time. You guys are doing it again. We’re nearly sold out on everything, and I can’t believe it.”
When asked by PEOPLE about launching her brand, the duchess emphasised she sees herself as a businesswoman rather than a celebrity influencer.
“I see myself as an entrepreneur and a female founder,” she said. “And if the brand ends up influential, then that’s great.”
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