On the ITV show, the housemates were playing a game as they tried to pass the time during nominations.

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Chris Hughes made CBB viewers cringe by his comments to Jojo SiwaCredit: ITV

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The former Love Island personality told his co-star that one of her attributes was a ‘big turn on’Credit: itv
One by one, the Celebrity Big Brother housemates made their way into the Diary Room to decide who they wanted to see leave the house.

As they sat round the couch, many of the group played a memory game as they listed one item each what they would get from a supermarket.

The person would then have to remember each item from the entire group as they went along.

It was Jojo Siwa’s turn to speak when she successfully remembered each and every item that her fellow housemates listed.

Chris Hughes sat next to her as he congratulated her on her impeccable memory skills.

He remarked: “That was really good, really well remembered. That’s a big turn on, that.”

Jojo looked completely confused by her pal’s words as he repeated: “A big turn on, that.”

Earlier in the episode, Chris remarked that he wanted Jojo to move into his real-life house for a few days after they exit the ITV studio compound.

“She’ll say no. But deep down, I know she wants to.”

Celebrity Big Brother’s JoJo Siwa said she was ‘super in love’ with partner days before ‘flirty’ display with Chris Hughes

JoJo shuts down Chris Hughes saying ‘I’m not your girlfriend’
Patsy then noted that Chris’ house could be a good place to stay if and when Jojo comes back to the UK.

It’s clear that Chris is onboard with this was of thinking as he continued: “We’ve already discussed that.

“I think she’s going to temporarily move in for a couple of days.”

Fans took to X – formerly known as Twitter – in their droves as they were left in disgust by the ‘creepy’ comments.

Celebrity Big Brother 2025 line-up

Celebrity Big Brother is back for a brand new series, with a whole host of stars set to live it up in the famous compound.

Here’s the FULL line-up of star housemates:

Trisha Goddard – Talk show host

Mickey Rourke – Hollywood actor – REMOVED

Donna Preston – comedian and TV star

JoJo Siwa – influencer and singer

Chris Hughes – Love Island hunk

Jack P. Shepherd –  Coronation Street star

Patsy Palmer – EastEnders legend

Daley Thompson – Olympic athlete

Chesney Hawkes – 90s singer

Ella Rae Wise – Towie star

Michael Fabricant – former Tory politician – EVICTED FIRST

Angellica Bell – former CBBC presenter

Danny Beard – Drag queen and Britain’s Got Talent

One fan fumed: “Also sorry but why did chris say to jojo that was a turn on ew.”

While a second viewer asked: “Why did Chris say such a turn on…it’s too creepy now this friendship etc etc. plus it’s too much.”

“F** man Chris… feel like that just gave Jojo the ick,” stated a third user.

While a fourth asked: “Why is Chris telling JoJo that was a turn on? This is so creepy!”

And a fifth added: “Why is chris telling her its a big turn on UGH he makes me sick !!!!”

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Jojo seemed pleased when she tested her memory skills in a game the housemates played on the sofaCredit: ITV

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Chris told her that her exceptional brain power was attractive, leaving viewers in disgustCredit: ITV

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The star admitted earlier in the episode that he wanted the duo to temporarily move in together