David and Victoria Beckham are reportedly launching a range of products that will put them in direct competition with Meghan Markle and her As Ever range. David and Victoria are said to be planning to utilise the produce grown on the couple’s Cotswolds farm by launching a shop featuring his goods.

One of the products the 50-year-old is believed to be planning is a range of jams. The couple are also said to be hoping to eventually launch their own wine and gin. David already has his own snack range Bee Up, created from the honey gathered from his hives. He has become very adept at beekeeping and frequently shares his honey tips on social media. Victoria has also shown her husband’s jam jam-making prowess, working with plums grown on their farm, in a September 7 Instagram Story. The Spice Girls singer gushed, “I’m impressed” as David

The cheeky video came just a week after their son Brooklyn gave his social media followers a tutorial on how to make jam.

This prompted some supporters to suggest that Victoria and David’s latest post about their homemade jam was a subtle jab at both their son Brooklyn – who recently crafted his own preserve – and Meghan, who boasts her own selection of fruit spreads.

In the video, she quips: “So we’ve had a weekend of cooking … Well you have, I’ve been watching! You’ve been making lots of jam and look what you’ve made – David Beckjam!

“He’s very proud. How many Beckjams have you made darling? You’re quite the entrepreneur.”

Close up of David Beckham and Victoria Beckham

David and Victoria Beckham are reported to be branchng out into the food market (Image: Getty)

A source told Radar Online: “Vic has big plans, and while the project will mainly be handled by their eldest team, she and David will be front and centre of the launch and any publicity.

“They’re also thinking about branching out into wines and gins, while Vic can see herself designing some country interiors.”

“It could easily be something to rival Meghan’s As Ever brand – Vic knows she has the background and expertise to blow her out of the water if she wanted to.

“There’s a potentially huge market in the US for English country living and both David and Victoria know how to make it a success,” the source explained.