TODAY personality Hoda Kotb has scolded her co-host, Jenna Bush Hager, for inadvertently cursing on-air.

Jenna slipped up and said an NSFW word live on-air on Wednesday’s episode of Today with Hoda & Jenna, and Hoda quickly reprimanded her for it.

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Today star Jenna Bush Hager said an NSFW word on-air and got scolded by co-star Hoda KotbCredit: NBC
The mistake occurred during the morning show’s game segment, What’s the Name of This Game Again?

Today’s associate producer Sean Hickey played the segment’s game show host and asked the competing co-hosts questions.

Initially, the game went smoothly until Sean asked: “What’s the name of that movie?”

The clues given were: “Queen Latifah, she’s like an ex-con?, moves into Steve Martin’s house, and falls in love with dad from ‘Schitt’s Creek.'”

Each clue described the plot of the movie Bringing Down The House.

Hoda, 58, sat quietly as she pondered what the correct answer was.

However, Jenna, 41, was so shocked at some of the movie’s storyline that she yelled, “she falls in love with the dad from Schitt’s Creek!”

Actor Eugene Levey, 76, portrayed the dad in the sitcom series Schitt’s Creek.

DON’T SAY THAT!

She repeated it again for a dramatic effect, stirring Hoda and Sean when she did.

“Stop saying that you only get one time,” Hoda chastised.

Sean also responded, reiterating that they only could say Schitt’s Creek once.

The Schitt’s word in Schitt’s Creek sounds very similar to the curse word s**t.

And the way Jenna pronounced it sounded like she was saying s**t’s, hence Sean and Hoda’s reaction.

Neither Hoda nor Jenna knew the answer was Bringing Down The House, so neither of them got a point.

That point wouldn’t have made a difference in the long run since Jenna won by landslide, finishing at six points, while Hoda ended with two.

Jenna’s prize was a framed photograph of Sean hosting the, What’s the Name of This Game Again? segment on a past episode.

Though Hoda and Sean saved Jenna from an on-air blunder, they haven’t always been successful in their rescue.

HAIR WE GO AGAIN

In April, Jenna stole the spotlight on the morning show episode.

She acknowledged on-air that her hair wasn’t cooperating with her after she attempted to adjust it multiple times during the show.

On April 6, the Today Twitter account shared a clip from the morning show of Jenna, 41, and her co-host Hoda Kotb’s, 58, segment Today Food.

During the segment, the TV personalities interviewed Food Network star Chef Alex Guarnaschelli as she prepared her mom’s linguine with clams recipe for the hosts.

Midway through the segment, she handed a plate to the news reporters so they could try what she cooked.

While Jenna was eating, her bouncy tresses kept falling into her face.

She ran her fingers through her hair subtly, repositioning her golden brown hair strands away from her mouth.

When Jenna tried to keep eating, her hair repeatedly kept coming toward her mouth.

Near the end of the segment, her hair looked slightly disheveled, proving her finger combing to be futile.

Jenna realized her defeat, explaining that her hair was still “all over the place” before she rushed to break.

This wasn’t the first time something awkward happened to Jenna on the show.

Jenna suffered a wardrobe malfunction during Today With Hoda and Jenna in December 2022.

Upon realizing it, she slammed her co-host Hoda not telling her about the issue sooner.

During the episode, the latter namesake host ran into a bit of trouble with her appearance a few minutes into the show.

The hosts got to talking about the “most stressful TV scenes of 2022,” before Jenna started to deal with some of her own stress.

As Jenna sat open-mouthed, trying to figure out where to take the show next, Hoda looked over at her and realized there was something wrong with her makeup – though Hoda apparently had realized it earlier, too.

“Go like this,” Hoda told Jenna, while pretending to wipe something off her own front teeth.

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Hoda’s slip-up came during Today’s What’s the Name of this Game Again? segmentCredit: NBC

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One of the clues for a particular question included the show title Schitt’s CreekCredit: NBC

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Shocked at the clue, Jenna repeated Schitt’s Creek twice, causing Hoda to tell her to stop