ITV‘s Big Brother revival has seen its fair share of romance, with Jordan Sangha and Henry Southan, and Chris Hughes and JoJo Siwa among those to see sparks fly in the famous abode.

And it seems there could be another love story on the cards just three days into the new series, as Marcus and Elsa have already begun to grow close.

In scenes that aired on Wednesday, the pair showed their close bond as they got cosy under the covers, with Caroline admitting earlier in the show they appeared to be ‘falling in love.’

It was a development that quickly irked viewers, as they drew comparisons to ITV’s rival show Love Island.

Earlier in the episode, some of the Housemates were in the kitchen having breakfast when Elsa looked at Marcus and laughed.

Caroline noted: ‘I think she’s in love,’ before Marcus joked: ‘I know, I don’t blame her,’ before leaning in to give Elsa a hug.

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Big Brother fans have blasted a romance between housemates Elsa and Marcus, as they become the latest pair to grow close, after just three days

Later in the day, the housemates noticed Elsa and Marcus talking in the same bed, with Caroline adding: ‘They’ve fallen in love,’ and their flirty behaviour continued under the covers as the lights were dimmed for the night.

Viewers were quick to make their feelings known, complaining about the prospect of yet another romance on the show.

Posts on X included: ‘I’m gonna HATEEEE if Elsa’s #BBUK journey just becomes a romance with Marcus because she seems so sweet;

‘Out of Elsa, Gani and Zelah I’d rather Elsa go because hearing her talking about ghosts and everything else she comes out with. And it will stop this romance that literally came out of nowhere;

‘The romance stuff is so boring!

‘Can’t stress enough how much I don’t care about romance in the Big Brother house;

‘Since when did I put Love Island on, a romance already;

‘I’m not here for the Elsa, Marcus romance THIS ISN’T LOVE ISLAND. I hate Big Brother relationships.’

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In scenes that aired on Wednesday, the pair showed their close bond as they got cosy under the covers, with Caroline admitting earlier in the show they appeared to be ‘falling in love’

Viewers were quick to make their feelings known, complaining about the prospect of yet another romance on the show

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Earlier this year, in a twist no fan could have predicted, Love Island star Chris Hughes and Dance Moms’ JoJo Siwa fell in love on the celebrity version

Prior to Big Brother’s return, hosts AJ Odudu and Will Best hit back at comparisons between the show and rival Love Island, telling Daily Mail that the house is built for its inhabitants to find common ground, and in some cases, this can naturally lead to a closer connection than they expected.

ITV’s first series of Big Brother in 2023 saw winner Jordan Sangha go on to date housemate Henry Southan, while last year Nathan King and Rosie Williams enjoyed a whirlwind romance.

And earlier this year, in a twist no fan could have predicted, Love Island star Chris Hughes and Dance Moms’ JoJo Siwa fell in love on the celebrity version, and they’ve been documenting their relationship on social media ever since.

Asked why the BB house has become such an unlikely place to find love, Will insisted all of the relationships have been ‘unplanned,’ before he and AJ joked it’s the ‘trauma-bonding’ that brings housemates closer together.

Referencing Chris and JoJo’s romance, he said: ‘That is so unplanned, and because ITV have a very successful, very well-known show playing, around people in a house dating, and I don’t think they are in any, they’re not desperate to have a love story.

‘That’s not really it. Honestly, they’ve come out of nowhere. Some of them have really come of nowhere, and I even thought that they were gonna go nowhere, and it turns out they have gone somewhere.’

Noting how Chris and JoJo recently attended a pal’s wedding together, he added: ‘They’ll be going to their own flipping wedding in a minute, I wouldn’t be surprised.’

Last year, Nathan King and Rosie Williams enjoyed a whirlwind romance after meeting in the BB house, but they split in February after three months together

AJ added: ‘I don’t know what it is so far, I just think, I guess the world is in a place where a lot of people are focusing on everyone’s differences, and I think the Big Brother house is also a space for people to focus on their similarities and through seeing each other’s similarities, and what they’ve got in common, they’ve just gone ”do you know what? I actually love you!”

‘I think it’s always incredibly well cast, right? People are put together because they know that that combination of people is going to create something,’ Will said.

‘You don’t know what it is, but when you put people that have been carefully chosen into such an extreme environment, there’s going to be extreme reactions. And I guess it makes sense that every now and again, that reaction is romantic.’

Sadly not all Big Brother romances have lasted, with Jordan and Henry splitting in April after 16 months together, while in February, Nathan and Rosie parted ways after just three months of dating.