Woman of the moment Coleen Rooney has addressed the rumours surrounding her future as a TV star and revealed her real focus for the year ahead.

Since capturing the nation’s hearts in the jungle last year, narrowly missing out on the I’m a Celebrity… Get Me Out of Here! 2024 crown to McFly singer Danny Jones, the mum-of-four has been tipped to appear on several programmes like the ITV show Loose Women and has even reportedly been offered a big money deal from Netflix to let the cameras into her home for a reality TV series.

Speaking in Liverpool, Coleen teased, “You will be seeing a bit more of me,” as she was quizzed about what’s next for her after I’m A Celebrity. The Scouse star, who won an impressive 44.8% of the public vote during last month’s final, was back in her hometown to launch her health and wellbeing range with Applied Nutrition.

Coleen Rooney launched her collection with Applied Nutrition on Thursday night ( 
Image:
Andrew Teebay Liverpool Echo)
Coleen, already an ambassador and user of the brand, has put her face and name to premium supplements like The Coleen Rooney Marine Collagen Powder and The Coleen Rooney Hydration Secret Powder. “This was my main focus,” Coleen told the Mirror ahead of meeting fans queuing outside to meet her at a pop-up store in Liverpool One on Thursday night.

Quizzed on how her name has been attached to multiple TV shows and what her true plans for 2025 are, the mum-of-four, who is married to former football pro Wayne, continued: “We’ve been working on it for a long time to get [right before putting it on sale] – finding the right ingredients, the right flavours, just making sure it’s perfect. This has been an exciting thing for me to actually launch it today, so that is my main priority.”

When it comes to other TV work, the chatty 38-year-old admits, “We have had meetings and got ongoing meetings with other things,” but says there’s nothing she can reveal just yet. Teasing future projects, she promised fans: “So you will be seeing a bit more of me.” And what can we expect? “I always stay true to myself,” Coleen mused. “So it’s not going to be completely extreme or different.”

During her time camping under the stars for I’m A Celebrity, many ITV viewers couldn’t get over how amazing Coleen’s skin looked, with nothing but water from the stream available to her as a skincare routine and not a scrap of make-up to hand. How much of that was down to her routine with Applied Nutrition?

Wayne Rooney was there to support his wife at her pop-up shop in Liverpool One ( 
Image:
Andrew Teebay Liverpool Echo)
“I’d obviously been taking the skin, hair, and nails [supplements] and the collagen, but I really do think the collagen helps,” she explained at her launch as fans queued hours to get a snap with her. “It prevents and reduces fine lines and wrinkles. So I’ve always feel refreshed off it.

“My skin glows – you get this glow – so I do think that plays a big part. Obviously, I look after my skin as well, with products and stuff, but I do think that [collagen] played a big part [in my I’m A Celebrity appearance]. People have noticed a change in my skin since I started taking the collagen. It gives a great glowy, youthful look.”

Thoughtfully designed with modern women in mind, Coleen’s exclusive collection with Applied Nutrition includes Marine Collagen but also Coleen’s Hydration Secret Powder, Coleen’s Sleep Secret Powder, Coleen’s Immunity Secret Powder and Coleen’s Debloat Secret Powder. Fans can shop Coleen’s range online from Friday 10th January.

Coleen was appointed the lead female ambassador for Applied Nutrition last year ahead of heading Down Under for the jungle. “Balancing my role as a Mum and managing my personal life can be challenging, but it’s important for me to stay healthy and energised,” Coleen stated as her new role was announced.

“I’ve always taken an interest in looking after myself and Applied Nutrition has impressed me because of the quality of their products. The collagen and the diet whey protein make a real difference and something I’m using whether at home, in the gym or enjoying my regular Reformer Pilates sessions.”