Ant and Dec stripped down to their boxers to announce their surprising new career move with a small Northern business.
The presenting duo, both 49, stripped in honour of their collaboration with Northern Dough Co. – a pizza dough company that allows people to enjoy restaurant-quality food at home.
The Britain’s Got Talent presenters have made no secret of their love of the North of England so it is no surprise they reached out to the company and suggested a collaboration.
They went on to jokingly strip down to their boxers as they announced that their act would now include a third party who was ‘dependable, consistent and ready when you need them.’
Dec said ‘they will rise to any occasion’ before joking that they would be ‘ideally so chilled they are frozen’.
‘After decades as a duo. We’ve invited someone else in. Meet our new partner,’ Dec said, ‘Northern Dough Co.’

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Ant and Dec stripped down to their boxers to announce their surprising new career move with small Northern business, Northern Dough Co.

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The presenting duo, both 49, stripped in honour of their collaboration with Northern Dough Co. – a pizza dough company that allows people to enjoy restaurant quality food at home
Ant went on to joke: ‘They’ve got lovely balls of dough. Look at them. Beautiful.’
Dec added: ‘Cool. Clam. Always ready to deliver,’ before Ant stressed: ‘Just like us.’
Referencing the fact that the pair had stripped to their boxers, Ant said: ‘It’s restaurant quality pizza at home. Without putting your trousers on.’
Dec joked: ‘Oh! That’s what this is. I thought we were just getting comfy for pizza.’
The pair went on to praise the at-home pizza-making kit.
However, Dec admitted that he did feel a bit cold at this point and asked Ant if he could finally put his trousers back on.
Ant said: ‘I love making pizzas at home with my family and was already using Northern Dough Co when we started conversations with Amy & Chris about working with them.
‘As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business, it’s very exciting and we can’t wait to get started in our role as co-owners!’

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The Britain’s Got Talent presenters have made no secret of their love of the North of England so it is no surprise they reached out to the company and suggested a collaboration
Dec added: ‘We love the Northern Dough Co.’s ethos of celebrating the joy of eating at home and bringing people together.’
‘Whether it’s a pizza party with mates or a Saturday night in front of the telly with your granny, everyone can get stuck in and make delicious pizzas.’
Northern Dough Co. founders, Amy and Chris Cheadle, said: ‘It’s not every day Ant & Dec’s team drop you a line to ask if you’d be interested in exploring working together.
‘But from the very first meeting it was clear just how well their personal values aligned with ours.
‘And how easy it would be to partner and grow our business together.’
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