But the campaign has sparked outrage in some circles
THE Caitlin Clark-led Super Bowl commercial became the most watched Nike video in record time.
The $106 billion brand returned to the Super Bowl stage for the first time since 1980’s ‘Swoosh This’ with a bold message.
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Caitlin Clark is the star of the Nike’s new Super Bowl advertCredit: X
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WMBA Las Vegas Aces star A’ja Wilson also featured
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Olympic gold medallist Sha’Carri Richardson took center stage too
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Gymnast Jordan Chiles was involved too
The “So Win” ad featured an all-star cast of top female athletes like Clark, gymnast Jordan Chiles and sprinter Sha’Carri Richardson.
Nike’s Super Bowl commercial attempted to confront the challenges women in sports face.
It aimed to highlight the doubt surrounding their abilities, with the slogan: “Whatever you do, you can’t win. So win.”
Narrated by Grammy-winner Doechii, the ad declared, “You can’t be confident. So be confident,” and ‘You can’t fill a stadium. So fill that stadium”.
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Belarusian tennis ace Aryna Sabalenka, WMBA star A’ja Wilson and New York Liberty guard Sabrina Ionescu also featured.
Already one of the most influential athletes of her generation, Clark took center stage in the ad after being named TIME Magazine’s Athlete of the Year in 2024.
The Indiana Fever guard has a $28 million, eight-year endorsement contract with Nike that includes a basketball sneaker of her own design.
Nike uploaded the commercial on its Instagram handle on Sunday.
age in some circles.
Many viewers accused the sportswear brand of sending a “horrible message” to women.
Sour fans said that while Nike‘s campaign was trying to empower women, it ultimately came off as demoralizing.
Jennifer Sey, CEO of XX-XY Athletics, a company supporting the protection of women’s sports, slammed the ad as “inauthentic and desperate”.
Sey said on X:”I have zero doubt that @nike made that terrible Super Bowl ad as a response to calling them out for not supporting women.
“They should have kept ignoring us. That did them no favors. The in-authenticity and desperation was far to obvious.”
Meanwhile, The Scoop posted on X: “Ridiculous defeatist mentality that we reject completely as women. Hey @nike, bring back ‘Just do it’ for everyone.”
Despite the overwhelming backlash, other Super Bowl fans praised Nike‘s ad.
One wrote: “THIS. GOES. SO. HARD!”, while another added: “This is the best commercial I’ve seen in a long while.”
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Nike’s campaign launched at a critical juncture as the company aims to reverse declining revenue.
The Philadelphia Eagles dominated the Kansas City Chiefs 40-22 to win the Super Bowl.
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Soccer superstar Sophia Smith came in towards the end
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