Social media users piled on to the brand for ‘misinformation’
AMERICAN Eagle is under fire for appearing to take credit for the viral jeans Kendrick Lamar wore during his Super Bowl halftime show.
Kendrick’s bell-bottom jeans were already confirmed to be made by French luxury brand Celine – but AE ran an ad saying differently.
4
The message to the anonymous gossip account Deux Moi said the jeans were from American EagleCredit: Instagram/deuxmoi
4
Kendrick Lamar wearing flared jeans during his halftime show performance at the NFL Super Bowl in New Orleans on February 9, 2025Credit: Getty
4
The Deux Moi post included flare American Eagle jeans available at the storeCredit: Instagram/deuxmoi
The rapper’s casual outfit went viral after his fiery performance on Sunday, where Kendrick, 37, performed his hit Drake diss track Not Like Us.
Fans scrambled to find the source of the flared blue jeans before they were revealed to be sold at Celine for $1,200.
Kendrick’s stylist, Taylor McNeil, picked the size 29 denim out for the star, according to Page Six.
However, an anonymous message submitted to Deux Moi claimed the popular pants were actually vintage American Eagle flares from 2007.
Kendrick Lamar hits huge milestone after historic Super Bowl halftime show
“Sources say those eye catching jeans he was sporting were actually vintage American Eagle flares from 2007!” the email to the gossip account said on Thursday.
“Apparently, he found them in his [fiancée’s] closet just minutes before taking the stage and decided to wear them for the iconic performance.”
The post added, “Replicas of the 2007 American Eagle Flares are in store now!”
The caption of Deux Moi’s post included #AEPartner – meaning the post was likely paid for by the brand.
Kanye West ‘will not be hit with legal repercussions’ for Super Bowl ad
Fans immediately called out American Eagle for claiming the designer jeans as their own.
“This is a good way to get sued,” one Instagram user commented on the post.
Hidden link between Kendrick Lamar’s beef with Drake, the Super Bowl halftime show, and Duolingo’s dead owl revealed
“I worked there for 8 years and in 2007. They are not AE,” another shared.
“Deux, these jeans were Celine,” a third wrote.
“American Eagle better be careful endorsing this false statement.”
A LinkedIn user weighed in, “It seems American Eagle Outfitters Inc. doesn’t only sell jeans, but misinformation too.
“Shame on them and Deux Moi for this branded post, which co-opts a narrative that should be owned by Celine, who actually made the jeans.”
News
Shockwaves across America: Donald Trump UNVEILS controversial election decision — Senate and House CLASH as deep divisions grip the nation
Donald Trump calls for sweeping election overhaul: paper ballots, voter ID, and proof of citizenship at the center of national debate In a move that has quickly ignited intense discussion across the United States, Donald Trump has called on governors…
FBI moves against judges accused of helping immigrants evade Immigration and Customs Enforcement — “no one is above the law” moment sparks national firestorm
FBI crackdown on judges accused of aiding ICE evasion sparks fierce national debate over law, power, and accountability A wave of decisive action by the Federal Bureau of Investigation is sending shockwaves through America’s legal and political landscape, as reports…
In yet another fiery moment on the p0litical stage, Ilhan Omar has sparked backlash after launching a blunt personal attack on Pete Hegseth, labeling him “pretty pathetic” and an “embarrassment.” But instead of weakening her target, critics argue the remark has only exposed a deeper problem: a reliance on rhetoric over substance.
Ilhan Omar lashes out at Pete Hegseth — but critics say the attack reveals more about her than him In yet another fiery moment on the p0litical stage, Representative Ilhan Omar has sparked backlash after launching a blunt personal attack…
Marco Rubio drops a blunt warning on extremism — no more political correctness, no more hesitation, as his words ignite a fierce global debate over truth, security, and the future of freedom
Marco Rubio calls for clarity on extremism: confronting threats without fear or confusion In an era defined by complex global threats and rapidly shifting alliances, clarity in leadership has never been more important. Recent remarks from U.S. Secretary of State…
Karoline Leavitt SPARKS ‘LIVE CHAOS’ after reading Ilhan Omar record on-air — CNN panel FREEZES in “stunning silence”… or carefully edited viral moment? viewers DIVIDED as 11-second pause ignites firestorm over what REALLY happened
KAROLINE LEAVITT READS ILHAN OMAR’S RECORD ALOUD — AND CNN FALLS INTO STUNNING SILENCE… On live television, Karoline Leavitt methodically recited Rep. Ilhan Omar’s public record, line by line. No raised voice. No personal attacks. No theatrics. Just a steady…
“What On Earth Just Happened In That Hearing!” Senator John Kennedy GRILLS Chelsea Clinton Over 82 Million Dollar Financial Questions As Jaw Dropping Hearing Clips Go Viral And America Demands Transparency Like Never Before.v
Explosive Hearing Uncovers Alleged $82 Million Scandal, Rocking Washington and Igniting Nationwide Demands for Transparency and Accountability.. Iп a momeпt that electrified Capitol Hill aпd ricocheted across digital platforms withiп miпυtes, Seпator Johп Neely Keппedy υsed his allotted qυestioпiпg time dυriпg a…
End of content
No more pages to load
