BREAKING NEWS: Meghan Markle hit with devastating blow as new figures reveal all
The lifestyle brand was launched in March of last year.
The brand says its products are intended to add something special to everyday moments (Image: Getty)
Meghan Markle’s lifestyle brand As Ever has attracted more visitors to its website than King Charles’s Highgrove Gardens online shop, but new figures suggest the Duchess of Sussex’s digital audience has weakened considerably during 2026. As Ever is Meghan’s lifestyle company, which launched on March 4 of last year. Meghan and Netflix partnered on the brand when it launched in 2025 alongside her lifestyle series, With Love, Meghan. However, in March 2026, the two sides announced that Netflix would no longer be involved with As Ever, with the brand moving forward independently.C
On the As Ever website, the brand describes itself as “more than a brand – it’s a love language. Created by Meghan, Duchess of Sussex, As Ever, welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease. This curated collection has been crafted to elevate your everyday and inspire moments of joy.”
As Ever recorded its lowest monthly traffic figure of 2026 in July, with 126,655 visits. That compares with 268,200 visits in January, a decline of roughly 53%, Newsweek reports.
Traffic fell in every month except one during that period, producing a six-month average of 176,677 visits.
There were 48,326 visits to the Highgrove Gardens shop in July. However, both websites were comfortably outpaced by the official Royal Family website, which recorded 730,628 visits during the same month.
The figures come from Similarweb, which describes its traffic measurements as estimates derived from multiple data sources rather than from first-party website analytics. The platform allows businesses and researchers to compare traffic volumes, engagement and visitor trends across websites.
An As Ever spokesperson told Newsweek: “Comparing As Ever’s website traffic with royal websites is probably not an especially meaningful comparison.
“As Ever is a consumer business, where the more relevant measures are customers, repeat purchases and sales rather than raw website visits. Traffic naturally rises around launches and then settles as the initial curiosity subsides.
“The focus is on building a sustainable brand and loyal customer base, not chasing page views.”
