TODAY’s Hoda Kotb and Jenna Bush Hager have revealed a new change to the morning show that revolves around shopping.

The Today Show will soon feature a new segment called Shop the Drop.

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Today’s Hoda Kotb and Jenna Bush Hager have announced a new addition to the showCredit: Getty Images

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The segment, called Shop the Drop, airs first on November 15Credit: Instagram
The official Hoda and Jenna Instagram account posted the announcement, which was subsequently shared by Gwen Stefani.

The post read: “We’re so excited to launch our new series Shop the Drop with @zannarassi and @gwenstefani on @hodaandjenna!”

It continued: “Zanna is sitting down with Gwen for an intimate conversation about family, fashion, beauty, new music and more. And the best part? Gwen has an exciting discount for us you won’t want to miss! Tune in tomorrow, November 15.”

Zanna is a co-founder of beauty brand Milk Makeup, while Gwen is a singer, frontwoman of No Doubt, and current coach on The Voice.

The announcement came alongside a photo of Gwen stunning in a white top with red lace lingerie outfit.

Zanna wore an all-back ensemble while discussing a variety of topics with Gwen in the clip posted with the photo.

Fans took to the post to voice their excitement over the new addition to Today.

One wrote: “Love love love Gwen Stefani! Such a beautiful soul. Her makeup is always on point.”

Another commented: “I need a change in my beauty routine, what better way than trying the products of the beautiful Gwen Stefani”

A third wrote: “The red lipstick looks so great!!”

HODA UP!

Recently, Hoda was absent from the Today show, which meant there was a replacement host to take her position for the day.

While Craig Melvin filled in for her during the franchise’s main show, it was Jenna’s sister, Barbara Bush, who replaced Hoda during the fourth hour Today series.

She had been popping up on the morning show franchise multiple times recently to help promote her and Jenna’s new children’s book, Love Comes First.

Most of her appearances were just for one-off segments, but on Thursday she was a full-on guest co-host with Jenna amid Hoda’s absence.

The duo discussed a slew of topics throughout the broadcast, including older names – like Barbara – making a comeback and also the pair’s childhood crushes.

Jenna teased that Barbara’s first crush was Jared Leto after seeing him play Jordan Catalano on My So-Called Life character.

The two bantered about loving the show, especially the “classic episode” of Jordan and Claire Danes’ Angela making out in a boiler room.

CHILDHOOD CRUSHES

Barbara then guessed that Michael Bolton was Jenna’s first crush, and while she admitted to listening to him often, she didn’t think he was really her first celebrity love.

“I think you were into him,” Barbara insisted.

After a clip from their episode was shared on social media, fans began begging to see more of them together on TV.

One enthusiastic fan demanded: “You two need your own show!!!!!”

A second agreed with that idea, writing: “Yes I love their banter!”

“These sisters are great together,” said a third fan.

A fourth gushed: “You two together are so fun to watch!”

Other fans loved how “funny and great” the two are together on the Today show and insisted they “need more Barbara.”

The co-hosting pair-up came just two days after the release of the sisters’ latest book, which was inspired by their own families.

The book is described as “a joyful celebration of growing families,” according to Amazon.

The synopsis read: “As two sisters watch their friends’ families grow, they wish on a star for a sibling of their own…and a younger brother and a baby cousin arrive!

“The new family members aren’t exactly what the sisters expected, but with time and patience, the group soon becomes fabulously four—and lets their imaginations soar!

“Together they can be anything, and no matter what, they will always remember that love comes first.”

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The first episode of Shop the Drop will feature Gwen Stefani and Zanna RassiCredit: Jose Perez/Bauer-Griffin/GC Images

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In an Instagram announcement post, viewers commented about how excited they were to see itCredit: Getty Images

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Gwen and Zanna spoke to each other about makeup, beauty, and much more during the first clip of the segment.