TODAY’S Hoda Kotb has given her daughters a special shoutout on live TV.

The Today host is mother to Hope, 4, and Haley, 6.

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Hoda Kotb made an odd gesture during the Thanksgiving Day Parade that had a special meaning to her childrenCredit: NBC

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The Today host rubbed her teeth as she sat next to Savannah Guthrie to tell them that she was watching themCredit: NBC
Hoda, 59, hosted the parade with her morning show co-hosts, Savannah Guthrie and Al Roker.

As the parade kicked off, Hoda and Savannah, 51, introduced the program as Hoda gave the symbol.

“The parade’s grand arrival is just moments away now,” Savannah said.

While she said that, Hoda rubbed her teeth and smiled at the camera.

“Millions at home and in the crowd are watching in anticipation and are about to go wild,” she continued.

Hoda then put her tongue over her teeth before speaking and giving her introduction.

Fans noticed the subtle interaction and took to the comments of the video that was posted to X, formerly Twitter.

‘SHE DID IT’

“If you know, you know! @hodakotb #MacysParade,” they captioned the post.

“Hoda is so real for this, Queen energy always,” commented the official Peacock page.

“Saw the teeth wipe,” said another.

A third added: “She did it again! I love it.”

“She did it! Hahahahah! I love it,” wrote a Today fan.

‘MOMMA’S LOOKING’

On Wednesday’s episode of Today, Hoda explained the meaning behind the signal.

“Every year, I do a signal for my kids so that they know that Momma is looking at them,” she told her co-host, Jenna Bush Hager.

“So what do you normally do for your kids?” Jenna, 41, asked.

Hoda replied: “Haley and Hope think I should do, I should blow a kiss.”

Hope and Haley were standing on the side of the stage and Jenna turned to them to ask them what Hoda normally does.

“But Haley, what has she normally done?” Jenna asked.

“She pulls her ear,” Haley said.

Hoda then went on to say that Jenna and her signal to each other before each show to indicate if they have lipstick on their teeth.

She decided that would be her signal this year.

“I told her that might be too dramatic but I’m into it,” Jenna chuckled.

Hoda did not only the teeth rub, not also an ear tug, as she was dared by Jenna to do so.

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Hoda is mother to Haley and Hope, whom she shares with her ex-fiance, Joel SchiffmanCredit: Instagram/Hoda Kotb

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Hope and Haley said that Hoda usually pulls her ear, but they wanted her to blow a kissCredit: Instagram/Hoda Kotb

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Hoda and her Today co-host, Jenna Bush Hager, usually signal to each other if they have lipstick on their teeth beforehand