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Lord Sugar returned to the boardroom for a new series of The Celebrity Apprentice (Image: BBC / FremantleMedia Ltd)
Good Morning Britain presenter Rob Rinder delivered a scathing remark aimed at Lord Alan Sugar whilst appearing on The Celebrity Apprentice.
The festive special is set to return for two episodes this Christmas, with a star-studded line-up including AJ Odudu, Angela Scanlon, Charlie Hedges, Eddie Kadi, Jake Wood, JB Gill, Kadeena Cox, Matt Morsia, Thomas Skinner, Sarah Hadland, and Shazia Mirza.
Fundraising for BBC Children In Need, the celebrities were challenged with creating their own gingerbread biscuits, travelling to Lapland for the task.
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Competing alongside fellow broadcasters, a Gladiator, a former Apprentice contestant and actors, Rob assumed the position of project manager for his squad.
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Rob Rinder presents Good Morning Britain alongside the likes of Susanna Reid(Image: ITV)
Despite Lord Sugar’s reputation for reducing countless candidates to tears over the years, the barrister showed absolutely no trepidation, reports Wales Online.
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Lord Sugar opened proceedings by stating: “It would be good if I knew any of you, I’ve got your CVs here.
“Rob, apart from guiding these people legally, what do you feel you might be able to bring in a business point of view?”
The GMB presenter retorted: “Well, I can freeze the assets of the other team, I’m hoping.”
He subsequently confessed: “My strategy going into this is wit, and if that fails, I’ll be bringing legal action.”
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Rob Rinder served a brutal dig as he took on the role of project manager(Image: BBC)
Upon arrival at their destination, Rob became increasingly cutting, launching a harsh jibe at Lord Sugar by declaring he harboured no anxiety.
Discussing his squad, he stated: “These are exceptional people, when you have a wealth of that talent and a wealth of that experience, the most important thing is to empower people to speak.”
He told his teammates: “We live or die together, but if we fail, I’ll be the first person to offer myself to be sacked to Lord Sugar.
“I’m not the least bit afraid of him, my grandma was more frightening than him.”
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Several famous faces joined the Children in Need special(Image: BBC/Naked/Matt Crossick/Ray Burmiston)
Discussing the return of The Celebrity Apprentice, Lord Sugar previously remarked: “It’s the first ever time on The Celebrity Apprentice that the public can buy products that were created by the celebrity candidates. It’s added some real pressure to the process.
“I think the celebs thought they were in for an easy ride, but they were wrong! Raising money for BBC Children in Need is serious business, so the candidates really need to deliver if they want to avoid ending up on my naughty list.”
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC, also commented: “The celebrity candidates will be giving viewers a tasty treat or two this Christmas that viewers can literally sink their teeth into, all while supporting the incredible work of BBC Children in Need. Are viewers going to be Team Gary the Penguin or Team Jolly McTrouble? Let the festive boardroom battle begin!”
Paul Broadbent, Director of Programmes at Naked, further commented: “We have taken The Apprentice out of the boardroom and straight onto the shelves. These special episodes bridge the gap between entertainment and real-world impact. It is a rare opportunity for audiences to buy, taste and enjoy something they’ve watched being created on screen and it has been great fun seeing the celebs’ ideas come to life, all in aid of a fantastic charity.”
