This Morning star groped a guest while on air (Image: ITV)

ITV’s hit programme This Morning was inundated with backlash after a guest was ‘groped’ live on air by one of its stars during a fashion segment. During Wednesday’s (August 28) episode, fashion icon, Lisa Snowdon, 53, returned to the programme live from the Blue Water shopping centre when she was joined by three other women who happened to be shopping.

Speaking to presenters Rylan Clark and Sian Welby, who were at the studio, Lisa said: “Luckily for me, the gorgeous ladies that I jumped on at 10 o’clock this morning have been amazing.” She was then tasked with finding the women’s outfits for the weekend, and as the guests were all pleased with their looks, it appeared that she had done just the job.

Among the ladies was Carolyn, who admitted she wanted to look “less retired.”  She was styled in a stylish floral dress with a plunging neckline and strappy white heeled sandals, which Lisa showered with compliments.

But while praising her appearance, the host grabbed Carolyn’s breasts and announced: “You’ve got great boobs, so you’re showing those puppies off.”

Lisa Snowden grabbed the woman’s breast during the fashion segment (Image: ITV)

She appeared visibly stunned by Lisa’s approach, and her jaw dropped, instantly prompting a flood of reactions online. Surprisingly, Lisa didn’t notice the guest’s shock and continued to praise: “It’s a beautiful dress, you look stunning.”

Taking to X, formerly known as Twitter, an unamused viewer fumed: “Imagine being a member of the public and agree to appear in a fashion segment, only to have your t**s groped by Lisa Snowdon #thismorning.”

Rylan and Sian presented the episode (Image: ITV)

A second fumed: “Can Lisa Snowdon keep touching these women so much especially on the breasts. Give them some personal space!! #thismorning.”

Issuing a complaint, another remarked: “She just rubbed her finger down her right boob #thismorning.”

As one remarked: “‘You’ve got great boobs, you’re showing those puppies off’ and that is how I met your mother #thismorning.”

Meanwhile, a fourth was left disappointed by the entire segment and stated: “Lisa running around a shop yelling at shoppers. Not good viewing… just chaotic and unwatchable #thismorning.”